What is SEO? SEO (Search Engine Optimization) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google, Bing, or Yahoo. The better your SEO, the more likely your website is to appear higher in search results when someone looks up a relevant keyword or phrase. Why SEO Still Matters in 2025 Even with the rise of AI-driven search and voice assistants, organic search traffic remains one of the most effective and sustainable ways to grow online. Here’s why SEO is still crucial: Organic traffic is cost-effectiveYou don’t need to pay for every click